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Doing Business in France
After being invited for a private dinner in Paris, a foreign entrepreneur decided to reciprocate the gesture by offering two bouquets of chrysanthemums (used primarily as funeral flowers in France) and bringing a best-of-breed wine from his own country (as if suggesting that the hosts weren't considerate enough to pick up a good wine). By the way, the meal didn't last long. C'est la vie, n'est-ce pas?
COMMUNICATION AND BEHAVIOUR
- It's highly recommended that you learn some basic French phrases.
- Your efforts will be praised and the French will go back to English if they realise you are struggling.
- Good posture is essential in this culture.
- Kissing cheeks across genders is a common greeting amongst colleagues at work.
- But you shouldn't attempt to do it until your female counterpart has made the initial move.
- People tend to stand close when talking to each other. Touching and patting is also commonplace in the French business etiquette.
- Eye contact is important as long as it isn't too obtrusive.
- Don't chew gum in public. It's considered vulgar.
- Keep your hands out of your pockets.
- Slapping an open palm over a closed fist is considered rude.
- And please do not snap your fingers!
- The French smile shouldn't be perceived as a greeting or a sign of approval.
- The OK sign (a circle with the thumb and forefinger) means "zero" or "useless" in France.
- To show approval, simply raise you thumb.
- Express opinions only on subjects that you are knowledgeable about.
- And be prepared to answer questions about your country, especially regarding history and politics.
- Welcome topics of conversation include praising French cuisine, art, music and philosophy.
- It is extremely rude to ask people about their political inclinations.
- Do not criticise Napoleon!
DOING BUSINESS
- You should be punctual, but you won't be late if you arrive ten minutes after the scheduled time.
- Business hours are from 8:30 / 9:00 am to 6:30 /7:00 pm.
- Lunch may last for more than two hours. Long hours are common.
- Wear only conservative clothing of the finest quality.
- If you receive an invitation stating "informal" dress, don't assume you'll be welcome arriving in a t-shirt and shorts.
- For a social gathering, "informal" usually means a jacket and tie for men.
- Most French executives read English, so there is no need to have your card translated.
- If you want to have your card printed in French, it should indicate your position and your university degree.
- Avoid two-sided cards.
- French executives tend to focus on long-term business relationships
- The French can be very straightforward, questioning, and probing. They tend to treat the business discussion as an intellectual exercise.
- Logic will dominate discussions on the French side.
- One's personal ideologies may also enter into the presentation.
- The French won't normally accept anything that goes away from their cultural norm.
- They are, however, receptive to new information that enhances the discussion.
- Discussions are likely to get boiled and intense.
- The focus of an argument may change during the discussion. Digressions are characteristic in the French business culture.
- Be prepared for a long wait before you get an answer.
- You may find that French are often unwilling to take risks.
- Offering presents is acceptable but with discretion. You shouldn't include your business card with the gift.
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