Doing business in Italy

Italians won't forget the infamous 'Schweppes Tonic Water' campaign which was translated in Italy as 'Schweppes Toilet Water'. If you don't want to be misinterpreted when you go there, you shouldn't tap your forehead with your finger while looking at someone (otherwise you will be saying 'Hey, you are stupid!')

• You will always be introduced to older people and women first and it's a good idea to do the same when introducing yourself.
• In introductions and departures, shake hands individually with everyone in a group.
• The American "group wave" won't be appreciated.
• It is polite to say "buongiorno" (good morning) and "buonasera" (good afternoon / evening).
• Italians won't hesitate to greet people they know with a warm embrace.
• While expansive gestures are common among Italians, they won't expect a foreigner to do the same.
• Don't be surprised if your Italian counterparts stand much closer to you than you expect.
• Queue-jumping is not a 'crime' in Italy.
• Eye contact should be direct. This is the way Italians show their interest.
• Placing the hand on the midriff means dislike, usually for another person.
• Rubbing the chin with the fingertips is a gesture of contempt.
• Slapping one's raised arm above the elbow and thumbing the nose are both considered extremely offensive gestures.

• Chewing gum, leaning and slouching are unacceptable in public.
• It is rare to see Italian businesspeople eating as they walk along the streets.
• Eating an ice cream is the only exception to this.
• Hospitality plays a key role in Italian business culture, and usually involves a restaurant dinner. Refusing an invitation of any kind is an insult.
• Business is often conducted over a long lunch, which can last up to three hours.
• When eating, avoid mopping up any olive oil or sauce on your plate with your bread.
• For restaurants and taxis, a tip of 10% will be sufficient.
• It is considered gauche to leave the table to go to the toilet or for any other reason.
• Italian culture is a popular theme of conversation.
• The Vatican and its policies, World War II, the Mafia and negative comments about the local football team are to be avoided.
• Gifts are expected for social events. Your offer should be a prestigious brand name that is at the same time small and not obviously expensive.