What the Simpsons Sound Like in Other Countries
in NewsHave you ever wondered what Homer sounds like when he exercises his Italian tongue or what happens when Springfield’s residents … Read More
“Future of game localisation in South-East Asia will be decided by Indonesian market”
in NewsExpect to see Asia continue to tighten its grip on the mobile application market in 2014. Second (and third) to only the United States, Japan and South Korea saw the highest spend in Google and Apples app stores. The only other Asian country to feature in the top 10 for mobile app markets in 2013 was China.
Coca Cola’s multilingual Super Bowl halftime advert stirs vitriol
in NewsA slot during the half-time intermission of the US Superbowl is some of the most expensive advertising real estate you can find. Coca Cola, one of, if not the most recognised global American brands stirred up a lot of discussion and, regrettably, vitriol for its multilingual advert.
China: Predictions for the Year of the Horse
in NewsAs China enters its new year, the year of the horse, the worlds second largest economy finds itself at a cross roads, both domestically and on the global stage. At Today Translations, we have sourced what some of the most respected business commentators are predicting for the Middle Kingdom over the course of the coming year, in regards to economic growth, social reforms, trade and technology.
Why Google’s investment into artificial intelligence will not change how we approach professional translation
in NewsLast week, Google acquired London-based artificial intelligence (AI) company DeepMind Technologies for a reported $400 million. The online giant made its motives clear: to improve and speed up its search and translation function. Language translation has long been considered the holy grail of AI.
Brewdog: Exporting by ear
in NewsDubbed Scotland's craft beer bad boys, James Watt and Martin Dickie, founders of Brewdog, are about to tap into one of the world's trickiest markets: Brazil. This week, Brewdog, Scotland's largest independently-owned brewery, will open its latest exclusively owned bar in São Paulo, its second outside of the UK (the first was opened in Stockholm last year) and 14th overall.
Strategy and due diligence: your most powerful tools for dealing with the world’s new leader in goods trading
in NewsChina has overtaken the United States to become the worlds leading trader of goods for 2013. Increasing trade with the rest of the Asian region as well as the Middle East saw the total of Chinese imports and exports increase by 7.6 per cent from the previous year, to a total of $4.16 trillion.
Linguistic failures in diplomacy
in NewsThe BBC series Ambassadors was a fictional take on the hapless British embassy delegation in the fictional country of Tazbekistan. However, figures cited this week suggest that the programme's drama and humour may be closer to the truth then we'd care to admit. On Tuesday, the independent reported that only three out of the 16 UK ambassadors in the Arab world have a high-level fluency of Arabic.
Five ways UK retailers can attract Chinese tourists
in NewsThis year's annual Chinese Golden Week holiday, where millions of Chinese tourists surge to the world's shopping capitals, naturally saw a large upswing in luxury sales among UK retailers. However, it also shone the spotlight on a missed opportunity for the UK economy, one that the government is looking to correct in time for next year's Golden Week.
Fish Can’t See Water
in NewsKai Hemmerich and Richard Lewis's new book, Fish Can't See Water, serves as the counter argument to Thomas Friedman's The World is Flat. Delving into the successes and failures of various multinationals, the authors argue that even in our highly-globalised world, country differences still matter immensely, and how businesses approach those differences, be it within their customer approach or within the company structure itself, can make or break an organisation.