A look at Ravi Venkatesan’s ‘Conquering the Chaos’ and succeeding in India

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The new book by former Microsoft India chairman Ravi Venkatesan, Conquering the Choas: Win in India, Win Everywhere,' has been creating a lot of buzz this week upon its release. Composed of a series of interviews with the Indian regional managers of some of the largest multinationals, such as Nokia; Unilever; and Volvo, the book is said to offer one of the most honest accounts of India's business environment, exploring why brands such as Apple have failed to match the success they have seen in other markets and outlining what foreign companies need do when expanding abroad.

Assessing cultural differences in e-commerce

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The European Commission's PSD II bill looks to standardise e-commerce procedures throughout the EU, highlighting some of the manners in which member states approach spending. When representatives from 28 different European nations delegate, day-to-day dealings in Brussels' European institutions often present a series of cultural obstacles.

The Afghanistan Trust Ball

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Today Translations was honoured to be invited to join HRH Prince Charles, the Colonel-in-Chief of the Parachute Regiment and members of the four Para battalions for the Afghanistan Trust summer fundraising dinner on Wednesday 10th July 2013. Today Translations have the greatest of respect for the Afghanistan Trust and those who work so tirelessly to support the cause such as Aga Man, Peter Digby who we reported on ahead of the London Marathon.

Lithuanian language is resilient enough to survive all threats

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The chief editor of The Lithuania Tribune, Ruslanas Iržikevičius, talked to Jurga Žilinskienė, entrepreneur and founder of London-based "Today Translations", during the World Lithuanian Economic Forum that took place in Vilnius in June. The Lithuania Tribune (TLT): Lithuania is a country where Russian is spoken very well, but do you see a turning point in with English becoming the second most popular language in Lithuania.

Twitter’s new translation tool: The case for and against

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Where there is history in the making, micro-blogging platform Twitter always seems to be close by. Last week, as demonstrations in Egypt broke out, Twitter introduced a new service that automatically translated updates coming from some of the country's most politically influential and most followed users, including ousted president Mohamed Morsi, opposition leader Mohamed El Baradei and the Egyptian representation to the United Nations.

Croatia’s EU membership promises exciting new export opportunities

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Croatia became the 28th member of the European Union, two decades after the country was torn apart by war as it fought for independence from Yugoslavia. Since the early 1990s, the country has transformed from a centrally-planned economy into a war-transitional economy and finally into a free market economy.

Debunking the JFK / Berliner mistranslation myth

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Today marks the 50th anniversary of John F. Kennedy's famous "Ich bin ein Berliner" speech. This German phrase has gone down as one of the most famous mistranslations in history. The common narrative is that, while he tried to declaring his solidarity with the people of Berlin, JFK instead proclaimed "I am a jelly doughnut".

Pinterest’s French Platform is a Breakthrough in Localisation

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Pinterest has launched a localised French version of its platform, tailoring content specifically for users in France. Finally, it looks as if a social media platform is doing its part in boosting brand localisation efforts and taking the initiative to engage its user base.