How Can We Help?

Open Enquiry Form


  • Drop files here or
    Max. file size: 128 MB.
    • This field is for validation purposes and should be left unchanged.

    Read Case Studies

    Cambridge International Examinations
    Edelman UK
    Discovery Networks
    Michael Kors

    If you happen to be face to face with an aboriginal, never ask ‘Still throwing spears?’ like Prince Philip Duke of Edinburgh did when he visited the country in 2002. And beware if you are one of those who like flaunting around your business title – it is most likely that you will be cynically dismissed as a snobbish foreigner.

    • The official name of Australia is Commonwealth of Australia.
    • Australia does not have an official language, but the national language is English (de facto) and the standard dialect – general Australian.
    • The capital city is Canberra, the largest city is Sydney.

    Business Mentality

    – Australians are very straightforward when it comes to business, so they do not need to build relationships for a long time before doing business with you. They are receptive to new ideas.

    – They appreciate modesty, so try not to oversell your company and do not even think of applying aggressive sales techniques. Try to be factual, friendly and to the point, avoiding self-importance.

    – If you manage to impress them, they will not make it obvious.

    – Australians demonstrate modesty as much as they appreciate it. They can even downplay their own success, so do not jump into conclusions straight away. Be careful not to play along if they start self-criticising themselves – they will not be as receptive as you might assume.

    – If you find yourself challenged to a controversial discussion during a meeting, do not worry – it is nothing personal. They find debates entertaining and will initiate them by making provocative statements, to which it is best to respond with humour!

    – The decision making will be slower than usually, as the work environment in Australian business culture is collaborative. Top management will consult subordinates.

    – Do not try to rush the decision – patience is very much appreciated.

    – The good news is that Australians do not find it hard to say “no”, so the answer will be clear and straightforward.

    – Business hours are 9:00 am to 5:00 pm, Monday to Friday.

    – For business purposes, it is best to visit the country from March to November, as the tourist season occurs from December to February.

    Tailoring content to reach global markets: The power of localization


    • Australians are not very formal, so greetings are casual and relaxed – a handshake and a smile are appropriate.
    • However, while an Australian may say, ‘G’day’ or ‘G’day, mate’, this may sound patronising from a foreigner. Visitors should simply say the traditional ‘Hello’ or ‘Hello, how are you?’As to titles of courtesy, they prefer to use first names, even at the initial meeting.

    The Art of Conversation

    English is the spoken language at business meetings. However, stick with standard terms; do not experiment with Australian terms.

    Popular welcome topics include:

    • the weather
    • sports particularly Australian Football AFL in Victoria
    • National Rugby League NRL in New South Wales and Queensland
    • Anything related to Australia in a positive way is a good conversation starter.

    Topics to avoid though are

    • religion
    • politics
    • sex – unless the Australian counterpart brings it up.

    Do not get into immigration and aboriginal issues no matter how curious you are. Also, comments on accents will not be welcome, as they often distinguish social classes.

    Note that Australians use colourful language that would be unacceptable in other countries.

    Business meetings and meals

    – Regarding dress code, men should wear a dark coloured, conservative business suit.

    – Similarly, women should wear a smart dress or a business suit.

    – In Brisbane or other tropical areas, depending on the job function and company culture, men may wear shirts, ties and Bermuda shorts.

    – Punctuality is important, it better to arrive a few minutes early.

    – You can present your business card at the introduction. Keep its content to facts and figures – emotions and feelings are not important.

    – Offering gifts is not part of Australian business etiquette, but it is acceptable to bring a small gift from your country. They should be opened when received.

    – Table manners are same as in Europe.

    – The person making the invitation generally pays the bill in restaurants. However, it is usual for friends to split the bill.

    – If you are invited out for a drink, don’t recall the subject of business unless your counterpart does so.

    – In a pub, each person is expected to pay for a round of drinks which is called a “shout”. Avoiding your turn to pay will only create a bad impression of you.

    Body Language

    – Strong eye-contact is essential – it demonstrates involvement.

    – The accepted distance between people at meetings is an arm’s length.

    Click here to get in touch

    Copyright Notice:

    Third parties are allowed to use or reference information on this page for non-commercial use only if they acknowledge this website as the source by linking to it.
    Read detailed Terms and Conditions on how to apply for commercial use.



    Fareeha Hasani (Payments Programme Manager)

    Dynamic, established and creative organisation. Would highly recommend to anyone looking for a translation service to add value to your business or project.

    American Express

    Roy West (Director - Global Security American Express )

    I thoroughly recommend Today Translations for a First Class professional service. The use of the finest linguists and exceptional management make them the leaders in their field.

    Industry Insights

    Can ChatGPT be relied upon to maintain the safety of your data?

    OpenAI recently reported that a bug in ChatGPT allowed some users to see titles from another user’s chat history, which … Read More

    Guildhawk transform their business with elevated digital technology

    Guildhawk Ltd, an award-winning international business led by women, received assistance from Sheffield Hallam University to transition from a language … Read More

    Meet 尚日 Evernoon our new partner in Hong Kong

    We are pleased to introduce 尚日, English name Evernoon, Guildhawk’s new technology partner in Hong Kong. Guildhawk entered the Hong Kong … Read More

    Hong Kong – land of innovation is truly open again

    Green peaks, romantic sunsets, new skyscrapers, new iconic Lyric Theatre, new MTR High Speed Rail, the Landmark luxury mall, the legendary Mandarin Oriental hotel celebrating … Read More