How Can We Help?

Open Enquiry Form


  • Drop files here or
    Max. file size: 128 MB.

    Read Case Studies

    OPTUM (former PPC Worldwide)
    VFS Global
    Edelman UK

    ‘Pocari Sweat’ is a Japanese energy drink usually taken after sport. But the producers got into trouble when they decided to export it to the States. While the Japanese believe that sweat represents a healthy and hard working body, the negative connotations associated with sweat in the States proved to be a major problem. The manufacturer was forced to drop its attempts to market the drink in the US.

    Communication and behaviour

    * Americans usually refrain from greetings that involve hugging and close physical contact.
    * The standard space between you and your counterpart should be about two feet. Most executives will be uncomfortable standing at a closer distance.
    * When giving an item to another person, it’s common to toss it or hand it over with only one hand.
    * English will still be used almost 100% in business conversations.
    * However, Spanish is getting increasingly important due to the country’s proximity to Mexico and Central America and the large population of Spanish-speaking citizens in the country.
    * Americans tend to adopt sports terms in their business speech (“Touch base”, “Call the shots”, “Ballpark figures” and “Game plan” are a few examples).
    * Generally, Americans like to laugh and enjoy talking with people with a sense of humour. Jokes are usually welcome.
    * Golf is a very popular sport, especially among business executives. Golf is normally a venue for business deals.
    * So be prepared to play golf and talk about business at the same time.
    * In the United States, little business is conducted on Sundays. This is the usual day of worship for many religions.
    * It is not considered vulgar to eat while walking down the street.
    * If you are invited for a business meal, the host will usually pay.
    * But if he doesn’t, you should be prepared to pay for your own meal.
    * It is common to invite a business counterpart to one’s home. This is considered a gesture to show goodwill between business partners.
    * Unlike other cultures, it’s perfectly acceptable to refuse food or drink. In most cases, the host won’t urge you to eat.
    * Presenting a gift is a nice gesture, but it is not expected.
    * Business gifts are usually presented after the deal is closed. In most situations, gifts are usually unwrapped immediately and shown to all.
    * When you visit a home, you don’t need to bring a gift, although it is always appreciated. Flowers, a potted plant, or a bottle of wine are good choices.
    * Gifts for women like perfumes or clothing are usually inadequate. They are considered too personal.
    * Usually, the working week is Monday to Friday, 8:30 /9:00 am to 5:00/6:00 pm. Long hours are common.
    * Punctuality is very important for business occasions.
    * For the first meeting, you won’t go wrong if you dress conservatively. Afterwards, you may follow the example of your American counterparts.
    * Your business card will not be refused, but you may not always receive one in return.
    * The recipient of your card will probably place it into a wallet or in the back pocket of the trousers.
    * Business cards are not usually exchanged unless you want to contact the person later.
    * The North American culture stresses the individual initiative and achievements.
    * The concept “time is money” is taken seriously in this business culture.
    * Business executives are used to making up their minds quickly and decisively. They value straightforward and to-the-point information.
    * In the States, money is a key priority and an issue that will be used to win most arguments.
    * American executives are opportunistic and willing to take chances.
    * Risk taking often results in Americans going for the biggest slice of the business, 100% if possible.
    * Americans usually dislike periods of silence during negotiations. They may continue to speak simply to avoid silence.
    * Executives are direct and will not hesitate to disagree with you.
    * Persistence is another characteristic found in American businesspeople.
    * Moreover, they will try to explore all options when negotiations are in a deadlock.
    * Americans tend to be future oriented. Innovation will prevail over tradition.
    * Usually, business is conducted at a very fast pace.
    * Regardless of the negotiator, company policy is always followed.

    Click here to get in touch

    Copyright Notice:
    Third parties are allowed to use or reference information on this page for non-commercial use only if they acknowledge this website as the source by linking to it.
    Read detailed Terms and Conditions on how to apply for commercial use.



    Fareeha Hasani (Payments Programme Manager)

    Dynamic, established and creative organisation. Would highly recommend to anyone looking for a translation service to add value to your business or project.

    American Express

    Roy West (Director - Global Security American Express )

    I thoroughly recommend Today Translations for a First Class professional service. The use of the finest linguists and exceptional management make them the leaders in their field.

    Industry Insights

    Yes, We’ve Rebranded! Here’s Why…

    As you should by now be aware (either via social media, or the big red banner on our homepage), we … Read More

    Today Translations Wins Queen’s Award for International Trade

    Her Majesty the Queen has honoured my company, Today Translations with the Queen’s Award for Enterprise, in the International Trade … Read More

    Podcast: David & David on Dangerous Derivatives

    Veteran senior financial services analyst David Hendler tells former Police Fraud Squad Chief David Clarke how investors and investigators can identify derivative based financial instruments that can spell danger.

    Celebrating International Women’s Day 2019, and the Hope of a More Balanced Future

    Founder and CEO of Today Translations, Jurga Zilinskiene, on the importance of International Women’s Day, and why she’s always loved working with women.