An internationally recognised authority in Customer Value and Customer Experience thinking and practice, David is a co-author of Creating and Delivering Your Value Proposition. David worked in sales and marketing roles with Procter & Gamble, Hertz Rent a Car, and Forte Hotels.
Exciting as this work was, David found it increasingly frustrating because, too often, the generally accepted approach to marketing meant that customers were treated with disdain - as pawns to be manipulated. That's why he now helps clients transition from a product/service focus to a Customer Value-led focus. His insights are invaluable to Today Translations and our clients.