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Case studies

L'Oréal

L'Oréal is the world's largest cosmetics company specialising in skin and hair care, make-up and perfumes. Headquartered in France, the organisation boasts research and development operations in the United States, China, Japan and India. It is also the primary stakeholder of other cosmetics brands, such as The Body Shop and Lacôme.

Scope

L'Oréal approached Today Translations to provide translation and voiceover services for one its agencies looking to expand its services and marketing campaigns into the United Arab Emirates. The agent, My Hairdressers, is the world's largest online educational resource for hairdressers, with international licenses across 44 different countries. The firm sought to get their website and tens of hours-worth of video content translated and localised for the Middle Eastern market ahead of launching in Dubai.

Challenge

Today Translations was able to employ one of its go-to Arabic translators with sectoral expertise in the beauty industry to translate the website and to keep on top of all news-related items and social media activity aimed at Middle Eastern audiences. All online video scripts were transcribed and translated where one of our professional native-Arabic voiceover artists recorded the audio in the professional sound studios of one of our close partners.

Results

The website was launched alongside a dedicated micro-site for L'Oréal professional customers ahead of the Beautyworld Middle East trade show in Dubai. As a result, www.myhairdressers.com was the first hairdressing training site with content in two languages and the first ever Arabic hairdressing website in the world.

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