Website translation and localisation

website translation and localisation

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glossyRound1 Native speaking translators only
glossyRound1 Comprehensive 4DMR approach
glossyRound1 Secure, confidential handling

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Website translation and localisation services that make sure your message is effectively presented to your global audience.

| The perks of good website translation

Customers are much more likely to engage with and buy from websites that speak their language.

Professional website localisation and translation therefore offers one of the most substantial returns on investment for businesses seeking to expand globally, especially when compared to the relatively small outlay. And with internet access and expenditure greatly increasing around the world, English-speaking companies should focus on engaging with new markets, audiences and potential customers.

At Today Translations, we have some of the most experienced and qualified translators and developers within our global network. We have years’ worth of experience in translating and localising e-commerce websites and software for the likes of French Connection, Evidon and DGTL.

| Translation vs localisation

So, what’s the difference between translation and localisation? Put simply, translation focuses mainly on the words, while localisation takes cultural and aesthetic differences into account, such as how the date is formatted or what currency symbols are used – for example, the Russian ruble symbol (руб) will appear behind the number, but the Pound symbol (£) will appear before.

It is essentially website translation that incorporates development and design, based on your target audience’s cultural tastes and preferences. Specialised developers will then make sure that the strings and variables match to that language.

| High-quality localisation

At Today Translations, we offer a highly structured, comprehensive and innovative approach to our website translation and localisation services. We’ve coined this process as 4DMR - Discover, Design, Develop, Deploy, Measure and Refine. Aside from undertaking the website translation, we also:

  • conduct a cultural brand audit
  • run an online keyword search analysis for the target region
  • discuss cultural design guidelines, including layout and imagery
  • uploading the translation on to a test version of your website
  • conducting a local, native review
  • measuring and monitoring website performance

Click here for our 4DMR graphic

| Delivery and services, tailored to you

Whatever your preferred means of service or delivery, we work to meet your requirements.

If you prefer to have your translated website uploaded directly onto your content management system, we are happy to do so. If you are happy to have our team of developers to work directly within your platform, localising strings and tags within your code, we will do it. Or if you simply prefer having the website translation submitted in a spreadsheet, we will deliver.

| Website localisation: the basics

Website Content: If your website is in French, for example, does the vocabulary need to be specific to the target region? In other words, do you need your website translated and localised for users in France, Belgium, Switzerland, Canada or all the above?
Graphical elements: Some graphic elements on your website may include language-specific content. Our localisation and website translation professionals will make sure this gets changed.
Currencies: Do your products need to show local currency conversions?
Web form feedback: Some of your clients will want to communicate with you in their own language. Likewise, you will need to respond in their language. We can make this happen seamlessly.
Alert messages: Feedback forms usually have alert messages, telling you if you have provided insufficient or incorrect information. We will identify these alert messages and offer foreign language equivalents.
Search engine optimisation: A very important area if you want your website to be noticed in foreign language search engines. Our experts will suggest foreign language alternatives to the key phrases you are targeting and will also check your page to see that it is correctly configured to identify the language and character set in use.

| Client Testimonials

Celotex Limited

CElotex

TT has delivered a number of translations and has dealt with all enquiries in a friendly and professional manner.
The company’s USP centers on consistently delivering a professional and efficient service whatever the requirement, and always at a very competitive price. TT’s project managers have responded to every enquiry promptly and consistently followed up ensuring that the work was of satisfactory quality.


Celotex Limited

Barclays Corporate Banking

John Nicholas

4DMR provides consistent excellence in translation and true localisation with reliable accuracy for target audiences and is absolutely key to obtaining optimum results from website and content. I recommend 4DMR because it achieves objectives efficiently and is backed-up with impeccable service of highest integrity that is the hallmark of Today Translations. The hunt for the best ends here.

John Nicholas, Business Analyst
Barclays Corporate Banking

Goal group ltd

GOAL group

We have used Today Translations on various occasions since they were recommended to us by the UK Department of Trade & Industry in 2007. Our business is truly global and it is essential that our website and associated marketing materials are maintained in eight languages. Today Translations have always delivered the required results in a timely, professional, cost-effective manner and we have absolutely no hesitation recommending their services.

Stephen M. Everard J.P, MiOD, Managing Director
Goal group ltd

ARINC

arinc

Today Translations have always been extremely reliable. When we have pushed for a short turnaround they have always been honest, realistic and used their best endeavours to provide a response to our needs. The work has always been to a high standard and no job has ever been too big or too small.

Bid Manager
ARINC

The Digital Alchemist

Richard Carman

Outstanding focus on customer service, coupled with high quality translations, delivered on time and to an agreed budget... there really is no need to look anywhere else!

Richard Carman, Digital Consultant
The Digital Alchemist

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